U beer losses hard to swallow

It’s hard to imagine anyone losing money while selling beer at football games, but the University of Minnesota has managed to do it.

The U of M, in figures released to the Associated Press this week, reportedly sold $900,000 worth of beer and wine at TCF?Bank Stadium, and lost nearly $16,000. The U cited special costs involved in setting up beer sales for the first time, such as installing ATM machines, hiring extra security and police, setting up tents and buying plants. Buying plants?

The U of M admitted it may have erred on the side of safety in hiring an additional 12 police officers and 12 other safety personnel for games. It will probably start buying beer in bottles and cans, rather than kegs. It is also revamping the contract it signed with Aramark to sell beer and wine, back when it only sold it in the premium seating areas.

The U says it never expected to turn a profit from alcohol sales. Why not? Let the Carlson School of Management students explain it to the administration. Making money is a good thing.

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