August Schell Brewing Company wins two medals from Beverage Tasting Institute

NEW?ULM – The August Schell Brewing Company of New Ulm has received medals from the Beverage Tasting Institute for its Maifest and Zommerfest beers.

The Beverage Tasting Institute (BTI) was founded in 1981. All of the panelists are professional guest tasters who are retailers, restaurateurs or prominent writers. The judging ratings range from 96 to 100 for superlative down to 80 and below for not recommended.


Schell’s Maifest scored a 90 in the Maibock category, earning the title “Exceptional.” It is a seasonal specialty beer offered by Schell’s in the spring months. It is brewed with a blend of three different specialty malts and the imported and domestic hops, in the tradition of Munich’s Hofbrauhaus Maibock (My-Bock) beer. The BTI describes it as being a “brilliant amber color with aromas of grilled pineapple, honeycomb, papaya yogurt and pepper with a round, fruity-yet-dry medium-to-full body and a long, tangy and warming pepper bread, arugula, and roasted nut driven finish.” They stated that it is “delicious and a really nails the style.”


Schell’s Zommerfest earned an 85 in the Kolsch Ale category, receiving a “Highly Recommended” rating from the panel of judges. It was introduced by Schell’s on Memorial Weekend in 1998 and is only available in the summer. Zommerfest is brewed in a “Klsch”?style, which originates from Cologne, Germany. The BTI describes it as being a “rich old gold color with aromas of Denver omelet and butter toast with a dryish, minutely sour medium body and a tangy, Greek yogurt, melon rind, turnip, and lemon pepper-like hop finish.”

In March, Schell’s was awarded a gold medal for its Bock beer and a silver for its Barleywine.

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