Schell’s Oktoberfest wins bronze medal at beer festival

NEW?ULM – The August Schell Brewing Company took home a bronze medal for its Oktoberfest beer from the Great American Beer Festival last weekend.

The annual Great American Beer Festival, known as the “Super Bowl” of beer, took place in Denver. More than 700 breweries converged to see how their beers matched up against the best commercial breweries nationwide. Now in its 27th year, the competition drew 49,000 brewers and their fans.

Schell’s Oktoberfest was entered in the American-Style Amber Lager category with 60 other entries, and was awarded the bronze medal. It is a Mrzen style beer, deep copper in color with a full body.

The judges for the competition were comprised of 201 beer experts from 11 countries who evaluated 4,809 entries within 84 different beer-style categories.

A group of panelists was assigned to score the samples submitted for each, rating them without knowing their brand names. Their ultimate goal was to identify the top three beers that best represented each category.

The August Schell Brewing Company is the second-oldest, family-owned brewery in the United States. In addition to its Schell’s beers, it brews Grain Belt.

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