Schell’s releases ‘Arminius,’ a bold new lager named for Hermann

NEW ULM – August Schell Brewing Company on Thursday released Arminius, the latest addition to its collection of German craft beers.

A radical departure from Schell’s signature brews, Arminius is a distinctly hoppy lager at 70 IBUs (International Bitterness Units) and boasts a fruity, floral aroma. Clean malts of Pilsner and Munich platform a unique blend of German, French and American hops, chosen for their delicate citrusy characters, according to a press release from the brewery.

Schell’s Arminius is named after the legendary chieftain of the Germanic Cheruscan tribe. He is a beloved symbol of New Ulm and is better known as Hermann the German.

Arminius and his united coalition of German tribes defeated three Roman legions in 9 A.D., establishing the border of Germany that still exists today. Hermann Heights Monument, the third largest copper statue in the United States, signifies freedom from Rome.

“This beer is bold and courageous, just like Arminius himself,” said Jace Marti, brew master and sixth generation Schell’s family member. “Arminius champions our German heritage, which we’re continuously finding new ways to showcase and reinvent.”

Experimental for a German craft beer, Arminius in some ways mimics the profile of a strong west-coast American IPA, double dry hopped and brewed with more than 2.5 pounds of hops per barrel. Unlike an IPA, however, Arminius has the base of a crisp, drinkable lager, and is brewed with Schell’s custom traditional German techniques.

Arminius will be sold on draft and in four packs of 16-ounce cans in locations where Schell’s is sold.

August Schell Brewing Company (Schell’s) specializes in craft beer and boasts a proud heritage of 154 years of continuous family ownership. It is the second oldest family-owned brewery in the United States.

It was founded in 1860 in New Ulm. It became the oldest and largest brewery in Minnesota when the company acquired Grain Belt Beer in 2002.

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